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Good Seats?
So what do we mean by good seats? I noticed, that people tend not to take the first few rows in cinemas. To the extent where they would actually wait for a couple of hours, for a later slot, so just they can get better seats.
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Escalator
I came across this escalator when Somerset 313 first opened. And immediately I noticed how the handle was ergonomically higher than the usual escalator around Singapore.
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Service Design
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Press to Open
So I was accompanying my cousin shopping, our hands were filled with shopping bags, and as we walked towards the glass door of Dorothy Perkins, we were taken a back because it didn’t open automatically. At our eye level there was this PRESS TO OPEN rectangular black button.